Video can dramatically enhance the effectiveness of your website.

Think about it: What is the purpose of your website? Why do you advertise? In most cases, websites are designed to entice visitors to make a buying decision, create excitement for your product or service, or educate the consumer on your offerings. Many companies and universities spend numerous dollars advertising via radio, television, billboards, and pop up ads. Ultimately, these dollars spent are aimed at directing people to visit their website and finally to purchase or enroll in the product or service. Unfortunately, after spending the advertising dollars, most websites don't offer the enticing details and media engagement that only video can provide, resulting in dollars well spent. That's where Fifth and Main comes in. We work with you to continue that excitement created by your advertising dollars and create Internet commercials to take the customer to the next level.

In today's connected world, video should be mandatory for your website! No other form of media can deliver the interactive sights, sounds, graphics, and visual text that video offers. According to tubemogul.com, "with online video you can reach a huge audience for a minimal investment, thus the ROI of online video can be astounding. Consider that according to the Interactive Advertising Bureau; more than 50% of the U.S. population will watch online video next year. That's 155.2 million people, and we're just talking the U.S. Increasingly, people are watching a lot of video as well. According to comScore, Americans watched 9 billion online videos just in the month of July."

Video also provides that emotional connection and "recall" factor that few other mediums can provide. For instance, if you're a university spending all kinds of money on billboards, television ads, print ads, and radio spots, your main goal is to get students to visit the website then ultimately visit the campus. What happens when a television or radio spot excites the student and they decide to visit the website only to find a bunch of drawn out text they don't have the time or patience to read? You got it, they lose interest. In place of that text, a university could simply show a 30 second recruiting clip including their unique selling proposition, shots of the campus, and shots of student life. This will keep up that level of excitement and entice the student to take the first step to enrollment; the campus visit.

Whether you're a retail or service business, a real estate company or agent, a college or university, or any other type of organization that can benefit from video, turn to Fifth and Main for your production needs!